Stationary is one of the most critical visual components of any buisness. This type of stationary includes letterhead, matching envelopes, note cards, and business cards among other images associated with your business. Keeping in mind that your stationary will be seen as one of the go to references for your buisness it has a great influence on the way your customers see you and your services.
Stationary says a lot about your buiness so it is vital to building and projecting your company’s image. High-quality stationary rich in detail reflects well on the quality of your business while shabby-looking stationary with no eye cathcing values can be easily dismissed by your customers regardless of the quality of your work.
Making sure that your business image is consistent and stands out from your competitors, your stationary should be consistent and clear, your stationary should also match your store front and your various marketing materials such as your website.
Thinking about the following factors when designing your stationary is key to making a great impression on your customers and other contacts:
- typeface logo and overall letterhead design
- ink colors
- the text to be included – such as address, phone number, your business slogan, etc.
- paper stock – noting that heavier paper is more expensive but projects your business as top notch.
Do you and your business a great deal of service and don’t cut down on logo or stationary design. Keep in mind that unless you are an experience graphic designer, it is unwise to create the logo yourself. Using our professional artist to take your home made designs for example, or working closely on an original design can reverse a potential loss in sales by projecting your business as what it is if your taking initiative such as working with Discreet; knowledgeable, professional and reliable. Creating a memorable image for your buisness is our goal.
